Founded in 2013,
Creative Merchant is strategic brand
consultancy that works alongside brand custodians to create connections that move consumers.
We Discover
By asking questions. Lots of them. Who are we? Who do we want to be? Where do we want to go? What’s the business idea? What’s our personality? Who’s going to buy us? Who are we competing with? What constitutes their world? What’s our tone of voice?
We Design
But before we design, we marry business strategy and consumer insights to arrive at a unique creative positioning for our clients. Having arrived at the core idea, we explore various creative routes, define the visual world, bring alive the various touch-points in the brand experience cycle.
We Execute
We make the brand come alive. We give it eyes, nose, ears, a heart. Or, in design language, a colour palette, typography set, tone of language. Simply put, a set of well thought through guidelines on how the brand should walk, talk, look and interact across mediums.